I am sure many of you who have read this blog with any frequency are familiar with my numerous theme posts (”Flicker Finds”, “Featured Artists” etc.). They do a great deal to keep the blog’s content fresh and posts frequent. Well, today I am tarting a new type of post, “Artsy Advertising”. Once or more a week I will post a print ad or video commercial that I feel is setting a sort of new standard for creativity in advertising.
So, to start off this new series of posts I will like to highlight one ad campaign that is really exemplary of the type of creativity I intend to feature here on Artkamp. If the European commercials for Sony’s line of pricey Bravia HD sets could be descibed in one word it would be “ambitious”. Employing entirely practical special effects (not a single frame of CG to be seen) while still managing to be a visual treat. These commercials definitely do their job in the sense that they make you feel good about Sony.
It is definitely a risk to make commercials that are so grand in scale and labor intensive, only to show the product intended to be sold in the last two seconds. However, with a company whose slogan emphatically states that it is “Like. No. Other”, the ads should definitely reflect that sentiment. So in this case, these calculated risks pay off handsomely. With Sony itself being number 1 in brand awareness (ahead of the likes of Kraft, and Johnson & Johnson) and number two in customer loyalty in consumer electronics (behind the cult of Apple of course), these may be risks they can very well afford.
Another ad and making of video are after the jump.
